Use of multimedia is one of the most relevant means of engaging with students, yet presents the challenge of conveying information in a concise and accessible format. Focusing on script writing for video and narration, this case study outlines production practices that yield high quality instructional multimedia.
Use of multimedia is one of the most relevant means of engaging with students, yet presents the challenge of conveying information in a concise and accessible format. Working with subject matter experts that may have limited experience in front of the camera or in script writing can be an additional hurdle. Focusing on script writing for video and narration, this case study outlines production practices that yield high quality instructional multimedia. Insight into the use of technology to assist with pre- and post-production, as well as tips on coaching, not only enhances the capacity for institutions of all sizes to produce incredibly stimulating videos, it also helps keep project management on track and on budget. Lessons learned from a non-traditional institution in how to boldly and thoughtfully produce engaging content within a limited budget and timeframe will be discussed.
Attendees will be shown examples of scripted and non-scripted videos, and asked to evaluate their impacts in achieving identified learning outcomes. We will also discuss how to work collaboratively and productively with subject matter experts. Participants will come away with a template for video scripting and a proven process for effective media production. Topics include: writing for your audience, script vs. ad-lib, writing for speech, telling a story (length, scenes, B-roll, intros and outros), the editorial process, the production process, and accessibility.