Social media and email have transformed the way that we communicate today. Effective communication is vital and success depends on those interactions. Join us to learn about the digital marketing strategies we implemented and to engage in a lively discussion, imagining new techniques for streamlining communications.
The bulk of communication with our SMEs takes place digitally via email, and over time, we refined our process to be more efficient and succinct. While we did have better response rates, we still weren’t getting all the information we needed in a timely manner, and were spending quite a bit of time crafting the perfect email. Recently, we decided to take a page from the digital marketing world to try to automate some of this process and revamp our messaging. We consulted with an email marketing manager to implement an email service provider, Mail Chimp. This allowed us to automate our email delivery and create journeys, or a set of emails, for the SMEs based on how they interacted with the initial email. We upped our copywriting game as well, thinking like marketing professionals instead of instructional designers, in order to increase impressions and click through rates. The result was that by applying techniques traditionally used in email marketing, copywriting, and social media marketing, we were able to cut down on the amount of time spent sending out communications while simultaneously increasing engagement of the SMEs. Ultimately, we got the content we were looking faster and with less work.
Levels of Participation
We will kick off with a Kahoot game in which participants will identify good and bad examples of communication delivery. During the presentation, we will provide all our resources and slides for those who want to follow along on their devices. In order to foster an active mindset and encourage questions, participants will be able to submit questions through Q&A in real-time with Google Slides, without having to interrupt the presentation. After the presentation, we will move on to the 5-minute self-thinking activity and participants will post what stood out the most about our presentation to our live word cloud (Poll Everywhere). Finally, for the 10-minute group thinking activity, we will engage in a Connecting Stories exercise in order to let participants identify a communication problem and come up with a solution based on what they learned in the presentation.
Session Goals
At the end of our presentation, participants will be able to discuss the benefits of rethinking their communication strategies, identify roadblocks in their current communication delivery, and apply digital marketing strategies to their communication with SMEs.