Competition for post-traditional enrollments has drastically increased in the past several years. Competition demands differentiation, which must begin with engagement prior to the point of enrollment. Learn about the unique dynamics of the post-traditional student and explore specific ways to capture interest and engage the audience.
Typically, 85% of post-traditional student inquiries don't convert to enrollment. Reasons often cited include: time constraints, financial barriers and personal obligations. What's actually occuring is the inability for institutions to adequately inform a cost-benefit analysis for the prospective student. Many remain unconvinced due to a lack of information required to make an informed decision about whether or not to re-engage in post-secondary education.
The post-traditional student population is an increasingly vital audience for institutions of higher education to engage and serve given their magnitude and potential for revenue to replace decreasing traditional student enrollments. This session presents an overview of the unique characteristics of the post-traditional audience and their unique needs. Further, we'll explore and discuss the gaps in providing an informative, personalized experience for these students as they consider their educational options. With an emphasis on addressing the consumer mentality in a crowded marketplace, we'll share best practices for promoting and positioning an instititions offerings in a way that captures the interest of this population. Interactive marketing, prospective student profile creation, and the leveraging of profile data for a custom experience at scale will guide the conversation.
The topics discussed will be informed by Craig Maslowsky's 13 years of experience growing enrollments in the post-traditional student space, for both non-profit and for-profit institutions.