Preparing students for success starts at inquiry! Participants will learn how Athens State University implemented Archer’s digital student experience platform with a significant application increase. Gain resources and templates to plan meaningful experiences focused on completion rates. Learn how automation scales efforts and empowers internal teams to focus on connection.
Preparing students to be successful in the online environment starts the moment they inquire. In this workshop, participants will learn how Athens State University, an upper-division public university, implemented self-exploration software during the enrollment process and saw a significant YoY increase in online applications over the prior year.
The marketing and enrollment game is evolving - quickly. With sky-high expectations on today’s admissions and marketing teams, employing personalized digital experiences in your enrollment funnel gives your prospective students the immediacy they crave and your team more time for interactions that matter.
Participants will be provided resources and templates to help you plan meaningful, digital student engagement experiences that will increase term-to-term completion rates for online students. Learn how automation and personalization can scale enrollment efforts and empower your internal team to focus on what matters most: building connections.
Attendees will walk away with the knowledge to:
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Address the information needs of the modern, adult learner
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Structure a data-driven nurturing strategy
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Create personalized, conversion-focused content