Understanding the Online College Student

Audience Level: 
Intermediate
Institutional Level: 
Higher Ed
Abstract: 

Online education continues to grow at a greater rate than the rest of the higher education sector. Understanding how to build programs aimed at online college students starts with having the right data. Learn what 1,500 fully online students have to say about their online learning preferences and demands.

Extended Abstract: 

In 2016, an estimated 20.5 million students attended college, according to the National Center for Education Statistics. And according to EdTech, one quarter of college students are enrolled in online courses. At a time when higher education enrollments are flattening or even declining, online education remains a bright spot. But to stand out in an increasingly competitive marketplace, colleges and universities need to understand how to best serve this population.

In this session, Dr. David Clinefelter of The Learning House, Inc. will join Carol Aslanian of Aslanian Market Research to share the results of the sixth annual Online College Students report, which explores the findings of a survey of 1,500 current, prospective and recently graduated online college students. 

Key audience takeaways include:​ 

  • How competition affects the landscape of online learning
  • What students look for in online courses
  • The most popular fields of study
  • How mobile technology affects online learning
  • The importance of alternative credentials
  • And more
Session Type: 
Education Session