The internet and digital technology have had a significant impact on the field of higher education, including the ways in which prospective students seek out information about their post-secondary options. Today’s students, regardless of age or demographic, are entering college with an almost inherent level of comfort with technology. While there is indisputable value in traditional recruitment approaches, the face-to-face model of recruitment may no longer be the most efficient or cost-effective way to engage an increasingly diverse student population. As our prospective students continue to evolve, so must our methods of recruiting them. So the question is: How can technology be integrated into your recruitment strategy to attract a wide range of prospective students? Join us as we explore some of the ways in which technology can be utilized to recruit students to your institution and to market yourselves to those who may not be easily "reached" with traditional methods.
The internet and digital technology have had a significant impact on the field of higher education, including the ways in which prospective students seek out information about their post-secondary options. Today’s students, regardless of age or demographic, are entering college with an almost inherent level of comfort with technology. While there is indisputable value in traditional recruitment approaches, the face-to-face model of recruitment may no longer be the most efficient or cost-effective way to engage an increasingly diverse student population. As our prospective students continue to evolve, so must our methods of recruiting them. So the question is: How can technology be integrated into your recruitment strategy to attract a wide range of prospective students?
Join us as we explore some of the ways in which technology can be utilized to recruit students to your institution and to market yourselves to those who may not be easily "reached" with traditional methods. Representatives from Admissions and Marketing at Penn State World Campus and Berklee College of Music will discuss some digital event formats and platforms used within their virtual recruitment event strategies, along with the potential benefits, existing challenges, ROI considerations, cost analysis, and promotional strategies related to virtual events. Attendees will come away with a tangible action plan to execute virtual recruitment events at their respective institutions, as well as a plan to ensure event outcomes are tracked, measured, and can illustrate stakeholder benefits.