Building a Business Case for Localization Tools in eLearning

Learn about the process and people power it takes to implement a successful global content strategy and how to discover if tools and automation are right for you. Do you work with content for multiple languages and cultures? Translation and localization should never be an afterthought – your entire content set should be part of a comprehensive strategy. Increase your credibility and professional development by strengthening your understanding of how tools and automation fit in a Global Content Strategy.

30-min presentation

1. Introduction
   1. Provide guidance on how to look at the wider landscape rather than focusing on the technical minutiae of localization tools and automation
   2. About Global Content
      1. Holistic approach considering all content consumed by a global audience and the global customer experience.
      2. Consider scale and suitability.
      3. What and why? Quality, Cost/value, Effort/time, Scalability
      4.  
2. Strategy
   1. How will the localization tools and automation help your company achieve its strategic objectives?
   2. Take away: suggestions for strategic objectives
3. KPIs
   1. What is the ROI on the investment going to be?
   2. Take away: examples of localization KPIs as well as upstream and downstream KPI examples
4. Process
   1. Are localization tools and automation necessary at all?
   2. Take away: areas to look at before/after investing in tools and automation
5. People
   1. What training will be required to implement the tools and automation? Can training produce results even without the tools and automation?
   2. Take away: what will the human impact be as a result of introducing localization tools and automation
6. Tools and automation
   1. Is the tool the correct tool to invest in or is the problem elsewhere?
   2. Take away: an appreciation of the wider aspect of tools and automation. Guidelines that you can take back to management for implementing localization tools
7. Preparation for Q&A – Real world examples, audience participation