We will focus on five key technology groups that help us make data-informed decisions to drive our enrollment. We’ll also provide real examples from live campaigns that are achieving successful results.
Note: This is a next step presentation to "Marketing Automation Basics: The Technology, the People and the Process"
We will focus on five key technology groups that help us make data-informed decisions to drive our enrollment. We’ll also provide real examples from live campaigns that are achieving successful results.
Topics will include:
• The what, why, and how of the technology we are using
• What market research is performed and how student personas are created
• How the campaigns are built and what assets they include
• What metrics we track and how we optimize our campaigns
• And, most importantly, the results we generate
The presentation will include real-world examples that audience members will find relatable. Additionally, a Q/A session integrated into the presentation will allow the audience to ask questions specific to their situations.